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BUILD YOUR REVENUE GROWTH ENGINE

GROW YOUR REVENUE

SCALE YOUR IMPACT!

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DESIGN
Your Engine

Come to the 2-day Performance Workshop

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BUILD
Your Engine

A mentorship to help you upgrade your sales and marketing processes.

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ACCELERATE
Your Growth

Enjoy faster and easier revenue growth as you scale your company.

Build Your Revenue Growth Engine®

During challenging economic times it can be hard to maintain your current revenue, let alone grow it.

We believe you can grow revenue, even in a recession, by getting strategic about your Revenue Growth Engine®.

Real World Stories

Hear some real-world stories of companies building their Revenue Growth Engines®..

Revenue Growth Engine® , created by Darrell Amy, is a set of tools and resources to help companies scale.

If you own an established business and want to scale your revenue so you can make more of an impact, this is designed specifically for you.

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DESIGN
Your Engine

Come to the 2-day Performance Workshop

Image

BUILD
Your Engine

A mentorship to help you upgrade your sales and marketing processes.

Image

ACCELERATE
Your Growth

Enjoy faster and easier revenue growth as you scale your company.

EXECUTIVES, ENTREPRENEURS, MARKETING & SALES LEADERS

Identify your IDEAL CLIENTS and discover how to get MORE!

Take the Ultimate Trek and Grow Your Revenue

  • Build your Revenue Growth Engine

  • Develop Physical Endurance

  • Trek to Everest Base Camp

Join adventurous entrepreneurs in an epic journey to scale your business as we train to trek to Mount Everest Base Camp!

Get To Know Darrell

Darrell inspires and equips generous business leaders to grow revenue so they can give back.

As the co-founder of the non-profit Kingdom Missions Fund, Darrell Amy noticed that the largest donations came from business owners, and he wondered how he could help generous business owners quickly grow revenue so they could give even more. With this in mind, Darrell set a goal:

Help 10,000 businesses double revenue to generate $10 billion in new giving.

Darrell’s experience as a leader in sales and marketing has given him a unique perspective on what it takes to grow revenue. Distilling 27 years of experience, Darrell authored Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth.

He is a member of the Forbes Business Council and he helps companies maximize growth through sales and marketing alignment. Darrell hosts the Revenue Growth Podcast and co-hosts the Selling From the Heart Podcast. He also volunteers as the executive director of the ManAlive EXPEDITION, an organization that helps men find healing and identity.

When he isn’t helping generous business owners grow their profits in order to give more, Darrell, along with his wife Leslie, enjoy spending time with their children and four grandchildren.

Latest Thinking

Shift From One Visionary to an Entrepreneurial Culture

Shift From One Visionary to an Entrepreneurial Culture

August 26, 20243 min read

Visionary entrepreneurs start businesses. Their strategic innovation and boundless energy fuel growth. As the company expands, smart founders surround themselves with people to implement the vision. The growing team focuses on operational excellence to execute the plan. While this increases the company's value, one key aspect tends to get overlooked: the company becomes dependent on the founder for innovation and entrepreneurship.

In many companies, the visionary founder is the primary source of ideas. However, if most entrepreneurial ideas come from the founder, it can drain the company's valuation.

Jim Collins puts it this way in Beyond Entrepreneurship 2.0: “Most companies start with a creative founder. The challenge, however, is to become an innovative company rather than a company dependent on an innovative founder.”

Making this shift to become an innovative company requires a culture of empowerment and entrepreneurship. This shift takes intentional effort and time. However, the dividends are significant and can provide an exponential increase in enterprise value. First, the company develops a pipeline of new ideas that drive growth in revenue and profit. Second, the company reduces the discount of being founder-dependent.

How can you pull this off in your company? Here are a few ideas:

1. Identify Employees with Innovative Gifts

The first step is to discover the people on your team with the Working Geniuses® of innovation. Patrick Lencioni identifies six types of work. Three of them are particularly related to innovation: Wonder (I wonder if there is a better way?), Invention (I have five ideas!), and Discernment (Two of those five ideas could work).

Every company has people on their team with gifts of innovation. They see the business and the world differently. They look for better ways. And I suspect most employees with gifts of Wonder, Invention, and Discernment are frustrated. Why not unleash this energy?

2. Implement Value Creation Councils

You can unleash this energy by creating cross-functional councils to focus on improvement. In Good to Great, Jim Collins shares that every great company has a group (or groups) of people looking to the future. Founder dependence can be reduced by engaging groups of employees to work on increasing the value of the company. This can be done in areas such as:

- Strategic Innovation

- Revenue Growth

- Profit Growth

These councils ensure a steady stream of new ideas that can be identified, tested, and (the good ones) rolled out. This is how entrepreneurial cultures are created.

3. Keep Score and Celebrate Wins

“What gets measured gets done,” according to Gino Wickman. What gets celebrated becomes part of the culture. Keep score of new ideas. Just as you have your company mission and values on the wall, you might create a wall of innovation. Calculate your Return on Innovation and track it in your scorecard. Recognize the teams that come up with new ideas.

Conclusion

Transitioning from a founder-driven company to an innovative, entrepreneurial culture is no small task, but the rewards are substantial. By identifying and empowering your team’s innovative talents, establishing Value Creation Councils, and celebrating the wins, you can build a culture where innovation thrives at every level of the organization. This shift not only secures long-term growth and profitability but also enhances the overall valuation of the company, making it less dependent on any single individual and more resilient in the face of future challenges.

This article is part of a series: Ten Smart Moves To Maximize Enterprise Value.

entrepreneurial cultureinnovationfounder dependence
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Darrell Amy

Darrell helps generous entrepreneurs build engines to grow revenue so they can give more. He is the author of Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth. In addition to serving as a Forbes Business Council Advisor, Darrell is a keynote speaker and regular podcaster.

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