One Ideal Client Away Challenge

Join Darrell Amy for the One Ideal Client Away Challenge, March 20-24





Your Engine

Come to the 2-day Performance Workshop


Your Engine

A mentorship to help you upgrade your sales and marketing processes.


Your Growth

Enjoy faster and easier revenue growth as you scale your company.

Build Your Revenue Growth Engine®

During challenging economic times it can be hard to maintain your current revenue, let alone grow it.

We believe you can grow revenue, even in a recession, by getting strategic about your Revenue Growth Engine®.

Real World Stories

Hear some real-world stories of companies building their Revenue Growth Engines®..

Revenue Growth Engine® , created by Darrell Amy, is a set of tools and resources to help companies scale.

If you own an established business and want to scale your revenue so you can make more of an impact, this is designed specifically for you.


Your Engine

Come to the 2-day Performance Workshop


Your Engine

A mentorship to help you upgrade your sales and marketing processes.


Your Growth

Enjoy faster and easier revenue growth as you scale your company.


Identify your IDEAL CLIENTS and discover how to get MORE!

Take the Ultimate Trek and Grow Your Revenue

  • Build your Revenue Growth Engine

  • Develop Physical Endurance

  • Trek to Everest Base Camp

Join adventurous entrepreneurs in an epic journey to scale your business as we train to trek to Mount Everest Base Camp!

Get To Know Darrell

Darrell inspires and equips generous business leaders to grow revenue so they can give back.

As the co-founder of the non-profit Kingdom Missions Fund, Darrell Amy noticed that the largest donations came from business owners, and he wondered how he could help generous business owners quickly grow revenue so they could give even more. With this in mind, Darrell set a goal:

Help 10,000 businesses double revenue to generate $10 billion in new giving.

Darrell’s experience as a leader in sales and marketing has given him a unique perspective on what it takes to grow revenue. Distilling 27 years of experience, Darrell authored Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth.

He is a member of the Forbes Business Council and he helps companies maximize growth through sales and marketing alignment. Darrell hosts the Revenue Growth Podcast and co-hosts the Selling From the Heart Podcast. He also volunteers as the executive director of the ManAlive EXPEDITION, an organization that helps men find healing and identity.

When he isn’t helping generous business owners grow their profits in order to give more, Darrell, along with his wife Leslie, enjoy spending time with their children and four grandchildren.

Latest Thinking

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How To Avoid the Trap of 1% Growth and Make 2024 The Best Year Yet

January 15, 20243 min read

Last week’s Wall Street Journal gave a sober assessment of the economy in 2024: It Won’t Be a Recession, It Will Just Feel Like One. Economists expect a 1% growth rate in the economy, a drop from the 2.6% in 2023. Rajeev Dhwan forecasts, “This is less a recession and more of a growth stop.”

Here’s the good news: while you should be aware of economic forecasts, you don’t have to be a victim of the economy. You can grow. You may just need to be more intentional.

How do you grow in a slowing economy? A surefire way not to grow is to do the same things you were doing in 2023.

Growing in a slowing economy takes A Strategic Mindset backed by Intentional Innovation.

A Strategic Mindset: Understand What Customers Want Right Now

Renowned innovation expert, Clay Christensen built his innovation model based on the jobs that customers are hiring our products to do. His theory said that customers don’t buy products, they hire them to do a job.

Companies that understand the jobs that customers and prospects want to be done are able to deliver increasing levels of value. More value means more competitive advantage, a higher win rate, and higher margins.

Simply put, value is created by innovating better ways of doing things that help customers get their jobs done.

The good news is that customer needs, desires, and expectations continually change. The job they hired your product or service to do a few years ago may be different than the job they need to be done right now in this current season. Sometimes those changes are big. Sometimes they are subtle. Either way, the company that understands what customers want today is the company that wins.

Intentional Innovation: Find Ways To Do The Job Better Than Your Competitors

2024 is not a year to be sloppy about innovation. Once you understand the jobs your customers want done you need a process to come up with new ideas, validate them, and bring them to market.

Innovation begins with ideation. Assemble a council of employees with Working Geniuses of Wonder, Invention, and Discernment. Dig deep into the jobs to be done. Brainstorm ideas to do the jobs more efficiently and effectively.

Innovation continues with validation. In between council meetings, leverage a proven process to pilot, optimize, and package the ideas for implementation. Some ideas will be ready to hand off to your integration team. Others will need more work. Of course, some of the ideas will fail. But since failure is the “most fertile learning ground on the planet,” (Pablo Giacopelli) you can learn from what doesn’t work.

In all of this, your company will have a continual pipeline of innovation, allowing you to add increasing value to your customers, protecting your base, building competitive advantage, and sparking growth.

Imagine what 2 or 3 great innovations properly implemented could do for your business in 2024!

Conclusion: Will You Make 2024 the Year of Strategic Innovation?

Will you be average and grow 1% as the economists predict? Or will you steward the growth of your business by entering this year with a strategic mindset?

Will you focus exclusively on execution to the neglect of innovation or will you take a balanced approach and execute while you intentionally innovate?

Like all things involving progress, this requires a decision to get very strategic about innovation. And, like all things, no decision is a decision.

Here is a livestream recording where I dug deeper into these ideas:

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Darrell Amy

Darrell helps generous entrepreneurs build engines to grow revenue so they can give more. He is the author of Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth. In addition to serving as a Forbes Business Council Advisor, Darrell is a keynote speaker and regular podcaster.

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Find Fresh Ideas To Grow Your Revenue

Are you looking for ways to scale your business? Welcome to the Revenue Growth Podcast with Darrell Amy. This is the place for business owners, sales leaders, and marketing professionals to get ideas an inspiration to drive exponential revenue growth. Each week you’ll get actionable insights from the world


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