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Revenue Growth Engine® , created by Darrell Amy, is a set of tools and resources to help companies scale.

If you own an established business and want to scale your revenue so you can make more of an impact, this is designed specifically for you.

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DESIGN
Your Engine

Come to the 2-day Performance Workshop

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BUILD
Your Engine

A mentorship to help you upgrade your sales and marketing processes.

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ACCELERATE
Your Growth

Enjoy faster and easier revenue growth as you scale your company.

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Get To Know Darrell

Darrell inspires and equips generous business leaders to grow revenue so they can give back.

As the co-founder of the non-profit Kingdom Missions Fund, Darrell Amy noticed that the largest donations came from business owners, and he wondered how he could help generous business owners quickly grow revenue so they could give even more. With this in mind, Darrell set a goal:

Help 10,000 businesses double revenue to generate $10 billion in new giving.

Darrell’s experience as a leader in sales and marketing has given him a unique perspective on what it takes to grow revenue. Distilling 27 years of experience, Darrell authored Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth.

He is a member of the Forbes Business Council and he helps companies maximize growth through sales and marketing alignment. Darrell hosts the Revenue Growth Podcast and co-hosts the Selling From the Heart Podcast. He also volunteers as the executive director of the ManAlive EXPEDITION, an organization that helps men find healing and identity.

When he isn’t helping generous business owners grow their profits in order to give more, Darrell, along with his wife Leslie, enjoy spending time with their children and four grandchildren.

Latest Thinking

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Three Steps To Create the Entrepreneurial Culture You’ve Always Wanted in Your Midmarket Business

June 03, 20244 min read

“I wish my employees were more entrepreneurial.” Over the past 27 years of working with midmarket business owners I’ve heard this over and over again. If you want entrepreneurial employees, you need an entrepreneurial culture.

We all know Deming’s famous line, ”Culture eats strategy for breakfast.” I believe that an entrepreneurial culture creates strategy and makes it come alive.

So how do you create an entrepreneurial culture? Here are three ways:

  1. Measure and Explain Value

  2. Engage Employees to Work ON the Business

  3. Recognize and Reward Entrepreneurial Spirit

Let’s unpack each of these.

1. Measure and Explain Value

Midmarket companies track revenue and profit growth. Enterprise companies track their stock price, a measurement of the value of the company. Entrepreneurs recognize the endgame of creating value to not only generate income now but to create an asset that can be sold. (Read Why Value is the Most Important Metric Every Midmarket Business Should Track.)

Since most employees are primarily compensated by salaries they likely see the company in the same way. Through their eyes, success looks like growing revenue and profit.

Entrepreneurs understand that while revenue and profit are important, the quality of that revenue and profit is also important. Things like contracted recurring revenue, continually-improved processes, and innovation create value.

So, the first step toward an entrepreneurial culture is to teach your key leaders about value. First, you measure the current valuation of the company, something I can do in less than an hour using an algorithm connected to a database of over 65,000 recent exits. (Message me for details.) In the process, you benchmark your company against the key value drivers.

With the valuation and value drivers in place, a great idea is to educate your leadership team on the value of the company and how the company is doing with the key value drivers. Together, the leadership team can come up with a value creation plan. (Message me for details.)

2. Engage Employees to Work ON the Business

Every entrepreneur has heard the line, “You need to do more than work IN the business, you need to work ON the business.” Very true. However, in most companies, “working ON the business” ends up being the function of the visionary leader. Everyone else puts their heads down and works in the business.

Even well-run companies with business operating systems can get stuck working IN the business. Quarterly and weekly team meetings end up focusing on resolving issues. While it could be argued that resolving ISSUES is working ON the business, rarely do these companies have a structured format for developing new IDEAS. Leadership teams under the guidance of an integrator end up dedicating energy to EXECUTION rather than EVOLUTION and EXPANSION.

How do you fix this? Assembled teams of forward-thinking employees to come up with ideas to create value. Unleash employees with Working Geniuses of Wonder, Invention, and Discernment in cross-functional teams that focus on your Value Creation Engines. Target key areas like strategic innovation, revenue growth, and profit growth. Vern Harnish calls these “Strategic Thinking Teams.” Jim Collins calls these “Councils.”

As you get employees from across the organization working ON the business, you unleash an entrepreneurial culture.

3. Recognize and Reward Entrepreneurial Spirit

Celebrate success. Celebrate failure. Celebrate the actions your councils take to improve the business. Recognize this at your company meetings. Reward value creation with financial incentives. Make it fun. (Read What’s On Your Company’s Innovation Wall?)

As you measure valuation, engage employees to work ON the business, and recognize the entrepreneurial spirit, you will develop an entrepreneurial culture. The fruit of this will be value creation. Whether you plan to sell your business someday (52% of business exits are unplanned due to death, divorce, disability…) or you want to enjoy the freedom of an entrepreneurial culture, the first step is to measure the value of your business.

What’s The Valuation of Your Business?

How long has it been since you measured the value of your business? I believe this is something that needs to be done every 90 days. Fortunately, there is a way to accurately estimate the value of your business without an accounting proctology exam. At Value Creation Engines we do this using a tool that benchmarks your business against a data set of 65,000 recent business sales, a database of recent industry multiples, and the eight value drivers. It takes less than an hour and it may be the eye-opening first step toward finally creating the entrepreneurial culture you’ve always wanted. Message me for details.

Originally published on Darrell Amy's LinkedIn.

Watch the recording here:

Entrepreneurial Culture
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Darrell Amy

Darrell helps generous entrepreneurs build engines to grow revenue so they can give more. He is the author of Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth. In addition to serving as a Forbes Business Council Advisor, Darrell is a keynote speaker and regular podcaster.

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